I look forward to facilitating a dialogue on this topic tomorrow at the monthly gathering of the Brand Cafe in Denver. We have a full house of brand, communications and marketing professionals gearing up for the opportunity to share best practices and learn from one another about how to get buy-in during every stage of the brand development process.
Satisfying your stakeholders and answering their question, "What is in it for me?' plays a significant role in determining the sustainability of your brand building efforts. Without helping others understand and embrace your brand strategy, and without demonstrating the value you place on your stakeholders by engaging them in the process, you are doomed to fail.
Getting buy-in is instrumental to recruiting and retaining brand champions. See you tomorrow at the Brand Cafe and compare notes.