I am always on the look out for sustainable brands. Those organizations that understand who they are and have stood the test of time. As an education brand consultant, I help colleges and universities, and pre-k to 12 schools understand that a sustainable brand is based on mission, core values and stakeholder engagement. I can't think of a better example of how these concepts come together than Second City.
This year marks the fiftieth year anniversary of Second City. For half a decade this organization has offered classes, delivered fantastic performances and produced a hall of fame list of comedic alumni, household names like Joan Rivers and Bill Murray to name two. Others include John and Jim Belushi, Dan Aykroyd, Martin Short, Eugene Levy, Mary Gross, Jerry Stiller, Tina Fey, Harold Ramis and Gilda Radner.
The other day a colleague of mine asked if I had ever featured a comedian as Brand Champion of the Day. He rightfully suggested Second City and its ensemble of the finest in the land. For staying true to your brand, always delivering on your brand promise and producing tons of brand champions, Second City, you are the Brand Champion of the Day!
Rex Whisman
Brand Champions Blog
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