I look forward to the opportunity to meet with brand champions at University College at the University of Denver on Tuesday night. I will be co-presenting along with David Sandusky on the relationship between brand strategy and digital media. While often these two concepts are positioned separately, I believe they need to integrated.
Without a sound brand strategy how do you know which emerging media best fits your communications plan? Without embracing new media like Facebook, Linked-In, Twitter, blogs, mobile communications and others, how will your brand effectively build the right community of brand champions? Without both, won't your brand be left in the dust?
Next week brand champions and social media enthusiasts will engage in a dialogue about these must have skill sets. I welcome the opportunity to connect, friend and follow the participants. The session is a part of the Colorado American Marketing Association Knowledge Series.