Recent conversations and observations have led me to thinking more about brand sponsorship. Like advertising and other traditional forms of revenue generating approaches, sponsorship is one of those double-edged strategies. Too often people think that it would be really cool to get a particular organization to sponsor their event or nonprofit. On the other hand, we need sponsor support.
Like advertising and other traditional approaches, too often people don't think about attracting the right sponsor. The organizations that sponsor your event or nonprofit should be those who share a common mission and core values with your purpose and guiding principles. Don't limit your sponsors to the ones that seem cool or you think have tons of money to spend.
Just as you do with your employees and customers, your strategy to attract your sponsors should result in the ability to recruit and retain brand champions. What do you think about brand sponsorship?