Green Mountain Coffee won the Certificate of Excellence from Graphic Design USA. The packages, along with being environmentally friendly, featured:
vibrant palette of line-specific colors and illustrations that clearly differentiate Signature, Fair Trade Organic, Flavored, Seasonal, and Single Origin choices. The crisp, contemporary look incorporates improved communication of roast level, grind type, certifications, and caffeination that helps consumers find their favorites. A deeper footprint and reduced height of the bags allow them to fit on store shelves more easily than previous designs.
The 10 and 12 ounce bags of coffee were designed by the company's creative team along with BrandBuzz. For more information, read here.