Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?
Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national brands varies according to category and retailer.
When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?
Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar will highlight new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.
As you listen in, you will learn:
• What drives consumer purchases of private label brands and why
• Consumer perceptions and attitudes about private label compared to national brands
• Types of people who purchase private label compared to national brands
Brendan Light, SVP, Research and Development, BuzzBack Market Research
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