Get set for MAD shopping this holiday season at the Museum of Arts and Design's new Pop-Up Store on New York's Upper East Side. The shop, located at Kate's Paperie at 1282 Third Avenue and 74th Street, celebrates its opening with a store warming this weekend and will be poppin' through the holidays until January 15, 2010.
We designed an identity for the store using the MAD Face we created for the museum identity. This identity features on several groovy gifts, and the shop also offers apparel, books and unique products made by artists and designers. The 1200 sq ft space includes a window installation by Mia Pearlman, one of the artists featured in the museum's current exhibition, Slash: Paper Under the Knife.
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