NBC Brand is Ruffling its Peacock Feathers

I am amazed at how much publicity the cancellation of the Tonight Show in prime time is getting. Ah yes, the good old American celebrity obsession strikes again. I am also surprised at how much power Jay Leno has under the NBC brand umbrella, or behind the NBC brand peacock feathers. With his apparent move back to late night, Conan O'Brien and Jimmy Fallon are going to get sent back to the bench.

It sounds like Conan O'Brien might be headed for a trade to one of the other teams in the network league. A move to Fox would probably be good for O'Brien. As I mentioned on twitter the other day, I think the Conan brand aligns more with Fox than NBC. He seems more like a "Family Guy" as opposed to an "Office" nerd. He can probably recruit and retain more brand champions on Fox.

Whatever the falling(or Fallon) out, NBC is at risk of diluting its brand. This is a good example of how difficult it is to stay on top in any category, especially television. Only when we truly understand our mission and core values, can our brand be sustainable.

Rex Whisman

Brand Champions Blog

BrandED Consultants Group

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