There have been many recent developments that have led me to ask that question. On the one hand, I think Google is one of the most admired brands on the planet. Being able to gather information in the wink of an eye by making use of its search engine is one the most remarkable contributions to mankind. The ability to become more than a novice in whatever subject we want is truly amazing.
Search is how most of us were introduced to Google and what we associate with the brand. Most of us have become loyal champions of the Google brand because it allows us to learn much of what we need to know in little time at all. Now that Google is stretching its brand in other areas like mobile devices and attempting to play a significant role in China, is Google getting outside of its comfort zone?
Is Google enhancing or diluting its brand?